For dog boarding, daycare & grooming businesses

More reviews. Fuller holidays. Happier dog parents.

I'm Patricio. I help independent pet businesses turn the happy customers they already have into Google reviews, Instagram "pupdates" and repeat holiday bookings. It takes your staff about 5 minutes a day. I handle the rest.

Start from $250 · No contract · 30-day money-back guarantee on the Growth Plan

Sound familiar?

Your customers love you. Google just doesn't know it yet.

New customers pick a boarder by searching "dog boarding near me" and reading reviews. If your happy customers aren't visible there, the place with more reviews gets the booking, even if you're better.

What you get

Four things, done every week, so you don't have to.

Everything is built to bring in more bookings, not just more posts.

01

A steady stream of Google reviews

The single biggest lever for showing up on Google Maps.

  • A friendly review text the day each dog goes home
  • A QR card for your front counter
  • I reply to every review within 48 hours
02

A Google profile that sells for you

Most people decide from your Google listing alone.

  • Correct hours, services and one phone number everywhere
  • Fresh photos every week
  • Weekly Google posts
03

"Pupdates" on Instagram & Facebook

Owners share photos of their own dog, so their friends find you.

  • Your staff drop phone photos in a shared album
  • I edit and post 3× a week, plus Stories
  • Posts tag the owners
04

Holidays that book out early

Your busiest, most profitable weeks, filled by past customers.

  • Messages to past customers 6 weeks before each holiday
  • Smooth heads-ups for price changes
  • A monthly results report

Your part: staff snap 3–5 photos a day of the dogs. That's it.

What it looks like

What your customers will see.

The review text, sent the day a dog goes home

Your businessText message · Today 5:42 PM
Hi Sarah! Biscuit had a great stay. Lots of walks, and he made a new best friend in the next run. Thanks for trusting us with him!
If you have 30 seconds, a quick Google review helps a small family business more than you know: g.page/r/yourbusiness
Of course! He loves it there 🐶

A weekly "pupdate" post

Ryourbusiness
yourbusiness Biscuit's checkout day. Three days of walks, naps under the oaks and one very serious game of fetch. See you at Thanksgiving, buddy. @sarah.and.biscuit

Booking holiday stays now. Link in bio.

Why reviews matter so much

The number of reviews matters as much as the stars.

4.5★ · 200

beats 4.9★ with 20. Lots of reviews look like proof. A handful could be friends and family.

Google ranks it

Google Maps weighs how many reviews you have and how recent they are. Busy, recent profiles show up higher.

Bad days get buried

With 20 reviews, one unhappy customer moves your rating. With 200, it barely changes it.

All done the honest way. Every customer gets asked, not just the happy ones. No fake reviews, no rewards for reviews, nothing that breaks Google's rules or puts your listing at risk.

How it works

Start risk-free. Keep going only if it works.

01

Get your free growth plan

I research your Google listing, website and social accounts, then send you a 1-page plan: what's costing you customers and the first fixes I'd make. Free, no strings.

02

Start your first month

A 15-minute kickoff call, then I set everything up and start. No contract, and your first month is covered by a money-back guarantee.

03

See the numbers

On day 30 you get a before and after report: reviews, calls, profile views and bookings. Then you decide.

Pricing

Three ways to start. Pick what you need.

One-time

Google Profile Tune-up

The fastest way to show up better on Google Maps.

$250 one-time

Done in about a week.

  • Every category you offer, so you show up in more searches
  • One phone number everywhere, correct hours and holiday notes
  • "Book" button connected to your booking system
  • Fresh photos and a complete description
  • Your direct review link and a counter QR card
Start with a tune-up

One-time

New Website

A modern, mobile-friendly site that earns trust and books stays.

$800 one-time

Founding rate. Standard $1,200.

  • Built for phones first, with your own photos
  • "Book a stay" button on every screen
  • Your Google reviews and a photo gallery
  • Clear pricing, policies, hours and FAQs
  • English and Spanish available. You keep your domain.
Tell me what you'd like
Founding rate · first 5 clients

Growth Plan

$500 / month

Standard $600 / month. Founding clients keep $500 for as long as we work together.

  • Google review requests, and replies to every review
  • Google profile updates with weekly posts and photos
  • 3 Instagram & Facebook posts a week, plus Stories
  • Holiday booking campaigns to your past customers
  • A Friday update and a monthly results report
  • No contract. Cancel anytime.
Get started
Founding offer · first 5 clients

Commit to 3 months of the Growth Plan and your new website and Google tune-up are included, a $1,050 value. After the first 5 clients, the website is included with 6 months instead.

Claim a founding spot
The guarantee

If you don't get more new Google reviews in your first 30 days than you got in the 90 days before we started, I'll refund your first month in full. No hard feelings, and you keep everything I set up.

Patricio Criollos, founder of Southside Social

Who's behind this

Not a big agency. Just me, in Austin.

The best pet businesses I know are run by people who work long days caring for other people's dogs. Instagram and Google reviews are the last thing on the list, and it shows online even when the care is excellent.

That's the gap I fix. You won't deal with account managers or support tickets. You text me and I answer.

— Patricio Criollos

Questions

Fair questions.

Is there a contract?

No. It's month to month, and you can stop anytime. Anything I set up for you stays yours.

What's the money-back guarantee?

If you don't get more new Google reviews in your first 30 days than you got in the 90 days before we started, I refund your first month in full. We'll write down your starting numbers together on day one, so there's no guessing.

How much time does this take from my team?

About 5 minutes a day: staff snap a few photos or clips of the dogs and drop them in a shared album. Plus a 15-minute kickoff call at the start.

Is asking for reviews allowed?

Yes, as long as you ask every customer and don't offer anything in return. That's exactly how I set it up. No filtering out unhappy customers, no fake reviews, no discounts for reviews.

Does this work with my booking software?

Yes. It runs alongside whatever you use (Gingr, PetExec, PawPartner, ProPet and others). You don't have to switch anything.

Do you post for me?

Yes. Your staff send the photos; I write, edit, schedule and post. You can approve anything before it goes up if you'd like.

Who actually does the work?

I do. I use modern tools to move fast, and I personally review everything before it goes out.

I just opened. Where should I start?

The founding offer is built for you: commit to 3 months of the Growth Plan and your website and Google tune-up are included. You start getting reviews from your very first customers, and your Google profile is set up right from day one.

Do you only work in Austin?

I'm based in Austin and work with pet businesses all over Texas. Everything happens over phone, text and email, and I'm happy to stop by if you're nearby.

Free growth plan

See what I'd fix before you pay anything.

Tell me about your business and I'll send a free 1-page plan within 2 business days:

  1. What's working online today
  2. What's costing you customers
  3. The first 3 fixes I'd make
Rather text? (512) 765-4746
Email: hello@southsidesocialatx.com Based in Austin, working with pet businesses across Texas
I'm interested in

I'll reply within 1 business day. No spam, no pressure.

Got it, thank you!

I'll start researching your business and send your free growth plan within 2 business days.

— Patricio